Speaking at EyeforTravel’s digital strategies event in Amsterdam this week, Joerg Esser a theoretical physicist, former group director at Thomas Cook and now partner at consultancy Roland Berger, outlined the essence of blockchain technology: “Blockchain is a decentralised database, with inherent governance that, in the main, allows one to scale trust.” Esser, who has been working with Lufthansa’s sales teams to better understand the implications of the technology, also stresses that it is important to distinguish between public and private blockchains, which is where some of this ‘blur’ arises. Claiming to be the only ‘public permissionless’ blockchain for the travel industry’, Winding Tree has signed partnership agreements with Lufthansa and Air New Zealand, and is talking to hotels, including some major chains, with at least one announcement expected soon. Get the full story at Tnooz