According to Phocuswright, an independent travel and tourism research firm, the global travel market was worth US$1.3 trillion in 2015. The cut in Asia Pacific (APAC) was US$367 billion; of that, the online travel segment was 32 percent of the pie, which totals around US$117 billion. With a population twice that of the U.S. and almost half of China, Southeast Asia had more than 100 million tourist arrivals in 2014. Income growth in Southeast Asia has remained strong since 2000, with average annual real gains of more than 5 percent. Extreme poverty is rapidly declining, thus, there’s an upcoming consumer market (it translates to a more consuming class who can make significant discretionary purchases, such as leisure activities). Moreover, online travel booking is a relatively painless e-commerce model without needing to move a single atom in the undeveloped and scattered logistics landscape. Sixty percent of ASEAN’s (Association of Southeast Asian Nations) population is below the age of 35. With the growing penetration of the Internet and social media, these millennials and Gen Xers are going to crave to see the world out there and shift their families’ travel purchase behavior from offline channels to online. Get the full story at TechCrunch