The owner of Promo Salento was convicted of selling fake reviews to hundreds of hospitality businesses across Italy in order to raise their profile on the website. He was also ordered to pay €8,000 (£7,100). The court in Lecce said writing fake reviews under a false identity was a crime under Italian law. TripAdvisor’s own investigation began in 2015 when business owners forwarded it letters they had received from Promo Salento offering to write fake reviews for a fee, in order to boost the companies’ profiles on the site. TripAdvisor staff identified and blocked more than 1,000 attempts by Promo Salento to post reviews. Get the full story at The Guardian