84% of Americans say that their buying decisions are highly influenced by online reviews1. And according to Opinion Research Corporation, 80% of travelers perform online research prior to booking their travels. As more and more travelers perform diligent research prior to booking a room, it is important that GMs and hotel owners know exactly what information consumers can find online about their hotel. More importantly, search engines like Google and Bing now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must addition to a hotel’s revenue management/sales and marketing strategy. If a negative comment or review appears in the results, this can be damaging to the hotel’s reputation and can drastically affect its revenue. Get the full story at Milestone's blog