The #MOInsider contest asks fans to submit photos of must-see experiences that represent what what Hong Kong and Bangkok mean to them. The deliberately broad guidelines for the contest will likely generate a full view of both environments. “Instagram contests that focus on experience and destination oriented themes rather than narrow themes can be more successful in attracting participation and engagement from followers because it’s inclusive of everyone not just hotel guests,” said Tiffany Dowd, founder and president of Luxe Social Media, Boston. “Social media is all about word of mouth and peer-to-peer recommendations,” she said. Get the full story at Luxury Daily