Courtyard New York Manhattan/SoHo is aiming to ramp up business by leveraging a mobile application that enables guests to check-in and checkout of the hotel without waiting in long lines. “The introduction of a mobile check-in app is a great first step by Courtyard Marriott to modernize customer processes,” said Puneet Mehta, CEO and co-founder of mobile marketing automation company MobileROI, New York. “While it removes friction from one step of the customer experience, the hotel cannot stop at mobile check-in and check-out. “It must start looking at orchestrating across the complete customer journey. This might involve bringing in a centralized engagement layer that could handle beacons, prediction and marketing automation to ensure a consistent, personalized experience throughout the entire customer journey to really move the needle.” Get the full story at Mobile Commerce Daily