Online mapping continues to evolve rapidly offering richer and more detailed graphics such as satellite photos, deeper interactivity and programming flexibility. Major players are still adding and testing features (Microsoft's Windows Life Local is still in beta form).

Sometimes referred to as Neogeography, individuals are creating exciting map mash-ups where they mix maps with other content and information. One recent example from Japan brought together an annual event with the Internet. Individual users overlaid blog information about the best places to see Cherry Blossoms onto online maps.

Effective mapvertising comes down to interactivity - display ads will be necessary and useful, but as the the lines blur between maps, blogs, wikis, and social networks the key to reaching users is cater to and engage with the communities. Mapvertising is an area for marketers to continue to explore and cultivate.

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