Savvy marketers — banking on distracted employees who surf the Web instead of working — are targeting office computers to reach an audience of ready shoppers.
Progresso just produced a two-minute online "soup opera" on cubicle life.
Located at http://www.homesweetcube.com, the mini-office comedy is intended to target working girls looking for a quick bite to eat, hopefully, in the form of prepackaged bowls of soup.
Marketers have also discovered that the silly frustrations and long hours that are all too common in the workplace are easily turned into a shared experience or theme.
For instance, Beringer wine has launched a "Living 5 to 9" promo reminding workers — while they're still on the clock — that Happy Hour is here.
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Marketers aim their pitches at surfing workers
Feb 23, 2006
Given that nearly all workers admit to surfing the Web on the job, it makes sense that marketers would craft special Web pitches for this sizable, captive audience.
