“There’s tremendous opportunity for marketers who perfect their email tactics,” Kristin Naragon, Adobe’s director of email solutions, wrote on the Adobe blog. “Fifty-eight percent of our respondents say that email is their preferred way to be contacted by a brand.” The Adobe campaign team surveyed 400 U.S.-based workers and also determined that 70 percent check their email while watching TV, 52 percent do so in bed, and 50 percent check it on vacation. However, the researchers noted that one-third of respondents said they would like to receive less repetitive emails from marketers. They also stated that they want marketing emails to be less intrusive. The authors of the report say that this is a sign that marketers need to make better use of data to personalize their campaigns. Get the full story at Komarketing