While these channels require new ways of thinking about marketing strategies, they also provide new opportunities for traveler engagement and authentic customer connections. SkiftX spoke with Alia Lamborghini, Industry Lead – Travel and Disruption at Oath about why travel marketers should move beyond the bottom of the funnel to focus on the larger picture of traveler brand engagement, why the human element of travel marketing matters now more than ever, and why the importance of content and mobile cannot be overstated. Get the full story at Skift