Mobile and social are the only two technology developments that more than half of marketers said will affect their email marketing plans in 2013. What adjustments do marketers feel they need to make to their email efforts in light of the rise of mobile? Just 42% said they were fully designing emails to render differently on mobile devices, despite the fact that many consumers rely heavily on tablets and smartphones for email access. Reflecting the differing levels of email marketing advances made on mobile, only 21% of respondents said that their mobile marketing efforts were integrated with their email marketing efforts. By contrast, three-quarters said their web and email efforts were integrated; more than half had integrated social and email; and 35% have even coordinated email and blogging. Get the full story at eMarketer