It seems that marketers today are eager to expand their skill sets, but many don’t know how. What’s more, these marketers know all the “buzz” strategies, yet many don’t apply them to their own work. Despite that, many marketers saw promotions and comfortable pay raises in the past year, and average salaries continue to be competitive in the search marketing industry. The Perplexed Marketer In the fast-paced world of digital marketing, 64 percent of marketers surveyed expected their role to change in the next year, according to the “Digital Roadblock” report by Adobe. And while 40 percent said they wanted to reinvent their role as a marketer, only 14 percent felt they knew how. It’s not just the pace of change that alters the roles of marketers; 73 percent cited the expanded number of channels and platforms needed to reach audiences as drivers. That means new skills to adopt and new things to learn. Get the full story at Marketing Land