In the past, marketers have relied on SEO for both objectives. However, annual findings from Search Engine Marketing Professional Organization (SEMPO) and Econsultancy suggest companies worldwide are increasingly using SEO primarily to drive site traffic. Last year, marketers were about equally focused on using SEO to generate leads (32%) and drive website traffic (34%). But this year, the 87% of companies worldwide who are using SEO have a clear preference for their main SEO objective: 42% primarily turn to SEO to increase website traffic, compared to only 29% for lead generation. Get the full story at eMarketer