Consider that the first online ad went live in 1994, yet, 20 years later we continue to find ourselves investing time, resources and budget into marketing design optimization. Truth is, the majority of marketers do not understand marketing design. The reason? The ever-changing ad channels and formats across three core devices (desktop/laptop, mobile, tablet) and two up and coming devices (wearables, smart TV). The landscape is changing daily and the ratio of ad options vs. statistically significant data is overwhelmingly difficult to comprehend without the help of automated technology platforms. For marketers, it’s clear (and justified) from VB Insight’s latest report that spending $500 – $1,000 a month for data intelligence and optimization specific to conversion optimization across all of these channels, formats, and devices is a now considered a cost of doing business. Get the full story at VentureBeat