They push away from the desk, go to the customer’s home and start watching and asking questions until they learn something valuable. They “do things that don’t scale” as AirBnB’s investor and adviser Paul Graham told them at a critical moment in their growth. Growth hacking like this is all tactics at heart. There’s no such thing as a growth-hacking strategy. And, as I’ve argued elsewhere, grown-up companies don’t have to leave growth-hacking to the startups. These companies build entire growth teams that focus on “sweating the small stuff” because they know that paying attention to each and every signal helped them with viral and exponential growth. Instead of going the traditional route to user acquisition of dumping millions of dollars into advertising, they invested in evangelizing the most important audience any brand has: their community. Get the full story at VentureBeat