Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies. Other notable findings of the study include: - 70 percent believe TV advertising will remain relevant in 10 years; - 70 percent believe advertising will shift focus to entertaining rather than selling in 10 years; - 70 percent indicate that "true digital natives" are found only in the generation 10 years behind them; - 77 percent think Facebook is the most important social media platform for communicating with millennials; - 60 percent view Twitter as an advertising platform; - A large segment of students believe silos and channels do not exist in marketing. Get the full story at PR Daily