When you consider how much time the average person spends in their vehicle every day - about two hours according to most studies - this type of marketing could become a new cornerstone. This new avenue could be a great new way for brands to connect with their target audience, by creating personalized, value-added services. Of course, when it comes to this marketing avenue, it’s not about spamming a captive audience with ads for products or services. Instead, it’s about enhancing their in-vehicle experience. If the traveler is on their way to an amusement park, the vehicle could send them information ahead of time about any special events or things to see. While this seems like a distant future, it’s important to always be marketing toward the future. Things we already know about mobile marketing will work when implemented in a vehicle, as well. Get the full story at TechCrunch