Most business communication is dry, writes David Meerman Scott in his new book, World Wide Rave. "People love to share stories. When someone says: 'Let me tell you a story...' you're interested, right? When someone says: 'Let me tell you about my company's product&' is your reaction the same? It doesn't sound like a way you want to spend your valuable time, does it? Stories are exciting." Tell more stories to create excitement. Consider employing the following tips in your next business presentation.

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