As a powerhouse of the global digital economy, China is an opportunity that United States companies cannot ignore. Consumers there have embraced online retail, creating a market worth $450 billion, and they are now jumping into the sharing economy, too. Even so, the digital revolution is only just beginning, with a middle class that is set to swell to 650 million by 2020. Innovative peer-to-peer platforms such as Uber, Airbnb and Coursera, and pure-play ecommerce retailers including Gilt Groupe, Net-a-Porter, Revolve Clothing and Shopbop are already making great strides in China. But many other U.S. companies are struggling. Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure? The key to unlocking the vast potential of China’s digital economy lies in understanding young Chinese consumers and how to connect with them. Get the full story at Mobile Commerce Daily