According to the State of Inbound, although proving ROI is the top challenge, it’s ranked as a relatively low priority. That unexpected disconnect needs to be reconciled. If leadership is expecting ROI, marketers need to deliver on that. While ROI tops marketing challenges, the number one marketing priority (according to the below chart) is lead generation (24%) followed by lead conversion (21%). A modest 15% of marketers, across all company size categories, ranked ROI as their top priority. Collaboration can eliminate many challenges. Unfiltered, objective data facilitates alignment by providing marketing leaders and practitioners with a common pool of information upon which to base decision-making and prioritization. Get the full story at Growth Learner Marketing Download HubSpot's "State of Inbound 2014" at HubSpot (free registration)