Each solution is made specifically for an individual chain and takes up an entire web domain owned by that chain. How deep a hotel chain wants to get in with Booking.com is a key question in all this - hotels have a delicate balancing act to tackle, as they look to increase direct bookings but also know that the Booking.com is a large distribution network (frenemies in action, perhaps). But, as one element of the new white label illustrates, having the Booking.com machine behind it to actively market the hotel or chain in paid search is quite an inducement. Get the full story at Tnooz and Tim Peter & Associates