For example, Chinese members of Marriott Rewards members will be offered Chinese language concierge services via WeChat, the popular social media site. This applies to pre-trip advice and information, and requests made during the guest’s stay. In addition, hotels participating in the Li Yu programme will employ dedicated Mandarin-speaking staff and offer Chinese-language hotel and destination guides, complimentary Chinese tea, appropriate F&B options, Chinese TV channels and newspapers, local phone cards, power adaptors and Wi-Fi. Members will also receive a Li Yu welcome gift upon check-in. “China is the world’s largest outbound travel market and the new generation of Chinese travelers has a taste for exploration,” said Anka Twum-Baah, Marriott’s vice president of customer loyalty & content for Asia Pacific. “Our study conducted with Hurun Research Institute shows 42% of young luxury travellers want personalised experiences and 61% of them prefer electronic guest services. Get the full story at Travel Daily Asia