Marriott was already the biggest hotel company in the world with its 19 brands—including Ritz-Carlton, JW Marriott, and Edition—and now it has 30. Amazingly, all of them are staying, and Edmundson didn’t give any indication that that would change. (We remain skeptical about that in the long run.) “We thought long and hard about how you serve up 30 brands in a meaningful way—one that helps consumers infer both price and experience,” said the Marriott exec, who also spent 18 years working with Starwood earlier in her career, most recently as Starwood's senior vice president of brand operations, luxury, and lifestyle. Many industry insiders assumed that the company’s three “soft” brands—brands that are made up of independent properties—would be folded into one group under one umbrella. But Luxury Collection (with such properties as the Gritti Palace in Venice or the Palace in San Francisco), Tribute Portfolio (which includes the Royal Palm in South Beach), and Autograph Collection (Pier One Sydney Harbour; Atlantis Paradise Island) all remain in place. Get the full story at Bloomberg