In its statement, Marriott said it values its relationship with agents and characterized the book direct campaign as not new, but “rather a marketing campaign of what our direct channels already offer today.” “It is designed to inform them [customers] about the benefits of booking directly with us, either on, through out Global Reservation Centers, or by contacting the hotel,” the statement said. Its “direct channel benefits” include its Best Rate Guarantee and its Marriott Rewards program, according to the statement. Get the full story at Travel Market Report Read also "Marriott launches “it pays to book direct” campaign"