SpringHill Suites by Marriott teamed up with video advertising and digital display platform Celtra, global media agency MEC and engagement platform PadSquad for the campaign, which experienced much higher ad engagement rates than anticipated. As detailed in a case study released today, SpringHill Suites leveraged Celtra’s interscroller ad unit, which requires interaction from the targeted user, for the campaign, showcasing how hospitality marketers can stand out on mobile. “Mobile usage has now surpassed desktop, and we at SpringHill Suites recognize the importance of reaching users where they’re heavily consuming media,” said Honey Konicoff, director of brand marketing for SpringHill Suites. “Leveraging interactive units efficiently and at scale allows SpringHill Suites to deliver a unique brand experience that showcases all the hotel has to offer.” Get the full story at The Mobile Marketer