The recently announced LocalPerks program will tie in with Marriott Rewards for savvy travelers to enjoy instant gratification via time sensitive offers from the hotelier’s brands and its partners. “Assuming Marriott is capable of building individual knowledge and understanding the consumers individual wants and needs, consumers will experience that the communication will be more relevant and valuable while moving or interacting with them,” said Hans Willems, marketing and business development executive at BlueConic, Boston. “They are willing to buy more, stay longer customer and refer the company to others.” Get the full story at Mobile Commerce Daily