The hotel chain is simultaneously advertising its longstanding partnership with the National Football League by rolling out a series of mobile-first activations centering on fall football season excitement. One of these initiatives, called #AppYourService, invites fans at select major games to Tweet various requests – such as barbecue ingredients or folding chairs – to the Marriott Rewards Twitter account and have runners bring the requested items directly to their tailgating areas. “The travelers who stay in our hotels, especially Marriott Rewards members, are huge NFL fans,” said John Wolf, vice president of loyalty, digital, marketing innovation and public relations at Marriott International. “#AppYour Service is a creative way to extend our mobile app experience and get fans excited about the Mobile Requests feature as they tailgate before the game. “Mobile Requests has been hugely popular - having been used more than 13 million times so far - since we first introduced it for Marriott Rewards members who book direct on our channels. With the Mobile Requests, members have a fast and easy way to chat directly with hotel staff before, during and after their stays right from their smartphone.” Get the full story at the Mobile Marketer