At a reception at Christie’s in New York on Tuesday, Marriott International announced “strategic partnerships” with Christie’s; Tumi; Keri Glassman, a nutritionist; Aromatherapy Associates; and Treasury Wine Estates, as part of a brand initiative to deliver “a deeper luxury guest experience” at JW Marriott hotels worldwide. In April, Hilton International announced a “luxury manifesto” involving video interviews with executives it calls “industry influencers” in the retail, fashion, publishing and culinary fields. It is posting these on the Facebook pages of its Waldorf Astoria and Conrad brands, and basing policies and services on executives’ comments. As the luxury hotel segment “emerges somewhat from the recession, it is looking for ways to enhance the luxury experience that do not involve spending money on the plant, or on increasing staff,” said Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. “These could be nontraditional ways, including tie-ins with luxury products that have an image value or the potential for guest service enhancement.” Get the full story at The New York Times