Hotel chain Marriott International has hired Euro RSCG 4D Digital to promote its website and drive online sales through direct marketing campaigns.

The account covers the UK and Ireland, with the first task to localise the site for the UK market and boost traffic through an email marketing push. Anne Davis, Euro RSCG 4D Digital managing director, said: "The rise in the numbers using the internet to book their own accommodation for work or leisure is staggering and Marriot International is right to have identified that it is vital to penetrate the digital market space to reach consumers. "We believe we can work closely with Marriott International to implement a strategic, creative programme to harness the growing importance of e-commerce to the hospitality sector and help reach its target audience."

Get the full story at Brand Republic (paid subscription)