One such filmmaker is the U.K.'s Jack Harries, who has 3.8 million subscribers to his JacksGap channel on YouTube, which features video "born from a love of traveling and telling a good story," according to the site. Marriott’s deal with the YouTube star will result in three short films, reports Marketing Magazine UK. The hotel chain has launched a series of monthly webisodes called Marriott Rewards’ Year of Surprises, which premiered Oct. 31. Each episode will feature a celebrity giving the "surprise of a lifetime" to "communities across the world." The first is fronted by NBA basketball star Jordan Farmar. “Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce,” David Beebe, Marriott’s VP of creative + content marketing, global marketing, told EurWeb. Get the full story at Hotel Management and eurWeb