Marriott International has launched M Live, the company’s real-time marketing command centre, in South Florida. This is the third M Live location to open in the last year, following the opening of M Live at Marriott International headquarters in Bethesda, Maryland and M Live Hong Kong, with further global expansion planned to Europe and the Middle East. By taking an omni-channel approach to tracking conversations, trends, global performance, marketing campaigns and brand reputation across social platforms, M Live identifies opportunities to authentically integrate Marriott International’s 19 brands and nearly 4,500 properties worldwide. “Our marketing aims to be relevant to the lives of next-generation travellers and connect with them immediately and authentically,” said David Beebe, Vice President, Creative and Content Marketing at Marriott International. Get the full story at Hotel Management