The three month-long campaign kicks off on Dec. 18 by launching the @MarriottHotels channel on Snapchat, featuring content from social media influencer Shaun McBride. In a bid to entice a younger demographic of travelers, each of the four chosen influencers will be traveling to key Marriott properties worldwide, taking trip itinerary suggestions from fans and documenting their journeys on Snapchat. “Exploring new advertising territories with a platform like Snapchat is smart for any brand looking to reach a younger audience,” said Kevin Canty, vice president of sales at Kargo, New York. “Perhaps the greatest opportunity with an effort like this is the need to create customized content for mobile marketing. “Too many brands try to fit their above-the-fold creative into mobile windows, and that doesn't always work. Creating unique content for a specific platform like Snapchat will likely lend credibility to the campaign with its target audience.” Get the full story at the Mobile Marketer