Marriott Rewards Member Rates join other member-only perks, which include loyalty points, mobile check-in and check-out, and free Wi-Fi across a diverse portfolio of brands such as The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Courtyard by Marriott, and more. Marriott started last year with a groundbreaking digital educational campaign -- It Pays to Book Direct -- which received more than six million views on YouTube. Marriott Rewards Member Rates provide an additional proof point on why it pays to book direct. These member rates, which are broadly available on April 11 and with a free Marriott Rewards account, are the latest perk in a series of benefits the company is rolling out to continue rewarding the loyalty of its members. Other components of the loyalty program include: Best Rate Guarantee: All guests receive the benefit of the company's best rate guarantee. If a guest finds a better rate within 24 hours of booking direct, Marriott matches and provides an additional 25% discount. Mobile Check-in and Check-out: When members book their stays on Marriott channels, they can take full advantage of the Marriott Mobile app to expedite arrivals and departures with just one click. The app allows members to select a time of arrival, receive an alert when their room is ready, check out by mobile, and more. Free Wi-Fi: In this always on and always connected world, Marriott Rewards Members booking direct always receive free Wi-Fi throughout their stay. Access and Experiences: In addition, Marriott Rewards Members in Asia Pacific receive opportunities to attend member-exclusive events throughout the year. These have included private functions with the teams at the NBA Global Games China, experiential tours of the holistic activities in the Marriott Rewards kids program MAX!, culinary demonstrations at Taste of Hong Kong, the World's Greatest Restaurant Festival and invitations to Hong Kong Rugby Sevens Week. Marriott Rewards Member Rates and perks are available for hotel stays booked at one of the more than 4,200 participating hotels worldwide. These new rates are also offered through select corporate accounts and travel agent partners. Read also "Marriott has visions of a massive loyalty program" and "Loyalty plan key to Marriott-Starwood deal" CNBC