John Wolf is the senior director of public relations and your Twitter concierge on behalf of the Marriott hotel chain. He says that the Twitter account was a natural extension from the Chairman?s blog, started in 2007. John does admit that he ?had been following the emergence of Twitter and at first wasn?t convinced how it would support our strategic communications, until I decided to test it.? And from the looks of it, the Marriott has an extended stay planned for Twitter.

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