The new Marriott Mobile app is currently available on iOS, with an Android client in the works. The redesign is the product of extensive customer research and member feedback, and constitutes one strand of an ongoing service innovation strategy from Marriott, which will lean heavily on mobile. “Hotel chains using mobile to, among other things, bypass check-in, order amenities and open their doors is a good way to ensure loyalty within a brand, as these additions are intended to be used within the higher security of a mobile app versus the mobile web,” said Marci Troutman, CEO of SiteMinis. “However, with these amenities being added it makes it tougher for any hotel brand who is lagging behind in technology to catch up to the brands who are locking in loyalty with more and more consumers as additional amenities are added. “The potential for amenities is far from being reached on mobile for hotel brands since global saturation of mobile phones is well past the half way point, and still climbing. The uses for mobile around the globe are not even close to reaching their potential, in my opinion.” Get the full story at Mobile Commerce Daily Read also "Marriott reimagines its mobile app"