The film, featuring the J.W. Marriott Los Angeles property, is the first original production to come from the hotel brand, and builds upon its initiative to leverage digital storytelling in a bid to connect emotionally with consumers as well as highlight its properties in a creative manner. The film is set to debut on Mar. 10 on YouTube, and will be available for streaming on a variety of digital and online platforms, including Marriott.com, in-room televisions and the film’s own mobile-optimized site. “Two Bellmen is part of our entertainment slate across digital, TV, and film,” said David Beebe, vice president of creative and content marketing at Marriott International, Bethesda, MD. “The story is meant to entertain, make people laugh, and tell a great story where the hotel and brand is merely a character in the story. “It’s not an ‘integration’ but a backdrop, a set that enabled the story to take place. That’s how we are creating the emotional connection with the consumer,” he said. “We evoked a response from them, made them laugh, entertained them, and then we can ask for the sale.” Get the full story at the Mobile Marketer