Now that established luxury brands such as St. Regis and The Ritz-Carlton are under the Marriott umbrella, the hotel conglomerate is hoping to bring that level of luxury guest experience to its existing locations. To support this progress into luxury, Marriott will be opening a wide range of new luxury locations in many different countries in the hopes to appeal to the affluent global traveler. “We want to ensure that our award-winning brands continue to flourish while safe-guarding the uniqueness and prestige of our luxury brands as we carefully grow them around the globe,” said Tina Edmundson, global brand officer at Marriott International. “Our stronghold in luxury is a huge loyalty lure – between Marriott Rewards, Ritz-Carlton Rewards and SPG, our members now have more access to more luxury in more destinations. “Our incomparable data insights and a robust technology ‘back of house’ system means we can deliver personalized service in all corners of the world, at any time,” she said. “But most of all, we are now able to offer an unrivaled global perspective on luxury in more than 60 countries through eight distinct hotel brands for today’s global luxury travelers, whose needs are momentary, dependent on where they are and how they feel.” Get the full story at Luxury Daily Read also "Marriott creates division for luxury brands"