Marriott made the decision last year to develop customer solutions from a mobile-first perspective. Previous to that, it took a Web first approach However, mobile comes with a unique set of challenges that need to be overcome. “It is a much broader scope, you have different countries, different operating systems, different types of users than the desktop,” Ms. Preski said. The company looks to create a seamless experience between Marriott the brand, Marriott the Web and Marriott the apps. At the same time, Marriott is trying to avoid mistakes made by competitors who may have launched too many apps. Get the full story at Mobile Commerce Daily