In addition to receiving the lowest-possible rate, Marriott Rewards members who book direct also have access to mobile check-in, free Wi-Fi, and the ability to earn points toward free stays. If a guest finds a better rate within 24-hours of booking direct with Marriott, the company will match it and provides an additional 25-percent discount. “We’re rewarding our loyal members by providing a rate exclusively designed to show them how valuable they are to us,” Karin Timpone, Marriott International’s global marketing officer, said in a release. “We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rates across our portfolio when you join Marriott Rewards and book direct.” The new rate by Marriott is just the latest move by large hotel companies like Marriott and Hilton, both of which are angling to take back market share and revenue that is going to third-party travel sellers such as online travel agencies (Expedia, Booking.com, and Priceline) and, in some cases, travel agents. Get the full story at Skift Read also "Marriott offers lower rates for booking direct"