Marriott International is getting in on the mobile-gaming business with a new app designed to appeal to travelers. The hotel company has just launched Xplor, a virtual traveling game for iOS devices that encourages players to explore notable landmarks in five major cities around the globe. The title has players tracking down their missing aunt Sophia. In order to find her, they’ll have to solve puzzles, talk to characters, and see the sights in New York City, Sao Paulo, Paris, Dubai, and Beijing. Marriott is hoping to use Xplor to attract young people to its brand. “Social gaming is part of our innovation strategy to engage customers and attract the next generation of social, mobile travelers and employees to Marriott,” Marriott International chief human resources officer David Rodriguez said in a statement. “With more than half a billion people playing social games globally, this is an exciting new channel for our company to promote travel and engage with people.” Get the full story at VentureBeat