"The goal was to make JW Marriott's entrance into the tech space with a product that allows guests to capture memories from their stay," says Nick Teare, group account director, Team One, part of Publicis Groupe’s Saatchi & Saatchi. "Social media is very important to JW Marriott guests and travelers as a whole, so creating this app that offers an innovative and convenient way for people to share their travel experiences." CUR8 was created and designed by Team One - one of the first IP projects out of the agency - and allows guests to string together a combination of their own videos and photos with JW Marriott property images to create one cohesive story from their stay. App users then have the option to personalize their videos through music and added text. The videos can be shared via Facebook, Twitter and YouTube using hashtag #CUR8byJWM. The concept grew out of an insight into the JW Marriott consumer base: affluent business travelers who share the mindset of a growing consumer group that want an expertly edited luxury experience. Get the full story at MediaPost