As technology continues to evolve, the way we think and feel about the things around us are changing. We live in a world where we want everything to be personalized – our phones, our cars, our clothes. So, why not our hotel rooms, too? To answer this demand, Marriott’s Innovation Lab at their headquarters in Maryland created the IoT Guestroom Lab. It allows multiple responsive IoT (Internet of Things) systems, devices, and applications to communicate with each other to better serve guests and optimize the room’s operations. The futuristic room explores new concepts that have major potential to reinvent the customers’ experience. It delivers a more efficient hotel room design and construction, and at the same time, it contributes to Marriott International’s global sustainability efforts and goals. Get the full story at Travel Daily Media Read also "Hilton experiments with hotel room of the future"