To further understand how to create the sense of place affluent travelers are looking for, Marriott International has created a Gen-Y traveler profile named Gia. Like most affluent travelers, Gia is a tech-enabled global citizen interested in collecting experiences. This type of traveler is not concerned with the status of travel but rather the richness of the experience. From five-star accommodations to commune stays, this traveler looks for experiences that resonate, and they are eager to share their adventures with loved ones via social media. Through its analysis of likeminded travelers who are literate in international culture, Marriott International has learned to communicate with its guests through empowerment methods. By doing so the hotel chain is able to show it cares, is interested and can provide guests with an opportunity to achieve what they want. Get the full story at Luxury Daily