For the first time, loyal guests can both earn and redeem points by shopping for these experiences—110,000 of them in all, across 1,000 global destinations. But anyone, regardless of their participation in Marriott Rewards, will also be able to buy a sunset cruise off Marriott’s shelf with good, old-fashioned dollars. “The opportunity for us is to expand the travel experience for our members,” David Flueck, Marriott’s senior vice president of loyalty tells Bloomberg. “They’ve come to rely on Marriott for incredible brands and hotels; now we can deliver more to them.” The pivot, he says, is about growing from a hotel brand to a lifestyle brand—something that Airbnb has already done with its own Experiences platform. Get the full story at Bloomberg Read also "Marriott simplifies loyalty programs, lowers point thresholds"