Guests who become part of the #MarriottTravelWell community and hashtag their workouts when they stay at participating hotels will be eligible to earn one of the Fitbit fitness tracking devices Marriott will award every Friday in March. The campaign underlines both the increasing value of wearables and mobile’s value in motivating healthier habits. “The #MarriottTravelWell campaign is focused around Instagram, which is primarily mobile, so travelers can get inspired and engaged with the campaign via their smartphones while on the road,” said John Southwell, general manager of the San Jose Marriott. “Mobile phones are key to seamless travel, whether it’s using Marriott Mobile Check-in or a mobile boarding pass for an airline,” he said. “By inserting our fitness campaign into this conversation we hope to help make wellness on the road an easy integration.” Get the full story at the Mobile Marketer