Once you start looking into it, revenue management gets pretty fascinating. It’s part exhaustive analysis and part gut-level guesswork, part well-laid plans and part crapshoot. Of course, that also makes it frustrating, both for the revenue managers trying to put their profit puzzles together and for meeting planners trying to allocate their budgets effectively. Today, you’re the right customer booking the right hotel at the right price. Tomorrow, you’re not. So how can you know your leverage at the time and place you’re negotiating rates? Among Marriott's 11 contributing factors you'll find the obvious ones like date, group size and budget, but also considerations like hotel loyalty and concessions the hotel has to enter to contract the meeting. Get the full story at Meeting.Net