Bruce Hoffmeister, global chief information officer and an almost 30-year Marriott veteran, says the rise of mobile has given the company more opportunities to interact with customers before, during and after a stay. His teams must make sure the new technology not only works but is easy to use. As Marriott prepares to merge with Starwood Hotels & Resorts Worldwide Inc., Mr. Hoffmeister also will be tasked with integrating a new set of hotel technologies. The Wall Street Journal spoke with him about deploying new mobile offerings and building customer loyalty, among other things. Get the full story at The Wall Street Journal