“Consumers have been turning to OTAs [online travel agencies] such as Priceline, Expedia and Kayak to book a lot of their travel,” said Shuli Lowy, marketing director for mobile with Ping Mobile. “Those OTAs take an average of 15 to 35 percent of the room rate as a commission for closing the sale. “That commission cuts dramatically into hotels' revenue streams,” she said. “In an effort to shift the bookings back to their own court, hotel brands such as Marriott are working to step up their digital experience and recreate an allegiance to their brand.” Marriott’s Bluetooth-enabled keyless check-in service that links a smartphone to a room keypad is an example of the kind of mobile conveniences that hospitality companies are leveraging to encourage travelers to book directly with a hotel. Get the full story at the Mobile Marketer