PlusPoints pushes the brand to be active beyond the travel experience and continues the conversation outside of hotel booking. The newest of Marriott Rewards’ programs, PlusPoints endows users with instant gratification as they see their points accumulate immediately resulting from social sharing. “Marriott is using a clever tactic to squeeze more from their social ad budget by using ad dollars to promote posts encouraging social sharing in return for rewards,” said Jay Hawkinson, senior vice president of emerging products for SIM Partners, Evanston, IL. “It’s a savvy technique for extending their campaigns and achieving greater reach.” Get the full story at the Mobile Marketer