Michael Dail, vice president of global brand marketing at Marriott Hotels, spoke with eMarketer’s Maria Minsker about the brand’s virtual reality endeavors. eMarketer: How has your company used virtual reality to deliver immersive digital marketing experiences? Michael Dail: We began our VR [virtual reality] journey with our Teleporter program in 2014, taking our guests to different corners of the globe via a fully immersive, 4-D sensory experience. This year’s VR Postcards and VRoom Service program was an expansion of the Teleporter and was developed to be a larger stake in the ground for Marriott in the travel VR and the technology space. It allowed our guests to immerse themselves in other travelers’ real, personal experiences traveling to destinations around the world and served as a storytelling tool. “VR Postcards and VRoom Service program ... allowed our guests to immerse themselves in other travelers’ real, personal experiences traveling to destinations around the world.” Get the full story at eMarketer